ME FIRST
The Story Behind Me First
A mission born from frustration, fueled by science, and built for every woman ready to feel like herself again.
January 2024
The Breaking Point Becomes Clear
After yet another consultation with a patient in tears, Dr. Lena Carter reads a shocking study: suicide rates among women aged 45–55 are spiking. That night, she can't sleep. The pain in her patients' eyes now has a name. The crisis is real, and it's worse than anyone is admitting
February 2024
Connecting the Dots
Dr. Lena begins digging deeper. She reviews hundreds of patient cases and realizes they all describe the same core symptoms: unpredictable rage, crushing fatigue, night sweats, emotional chaos. These women aren't crazy. They're in hormonal freefall. And no one is treating the root cause.
March 2024
The Industry Gap
She starts looking into treatment options. What's out there? The answer is frustrating: outdated hormone therapy, unhelpful SSRIs, and dismissive medical advice like "just relax." If men experienced this, she thinks, there'd be a billion-dollar industry fixing it. But for women? Nothing that truly works.
April 2024
Refusal to Stay Silent
Dr. Lena decides she won’t let another woman walk out of her office feeling broken, dismissed, or invisible. She begins assembling a team of formulators, researchers, and naturopaths to develop something real. Something that works with the female body — not against it.
May 2024
Building Me First™
The first prototypes are developed: a blend of Chasteberry, Black Cohosh, Sage, Red Clover, and other proven ingredients known to support hormonal balance. The name "Me First™" is chosen to remind women they are not an afterthought. They are the priority.
June 2024
Testing With Real Women
Dr. Lena gives early Me First™ samples to some of her patients. The feedback is immediate and emotional: "I finally slept through the night," "My anger is gone," "I feel like myself again." It's working — not just on paper, but in real lives.
July 2024
Launch Prep Begins
The team prepares for launch. Packaging, website, messaging — all designed to feel like a warm, honest conversation, not a sales pitch. The mission is simple: end the silence, validate the experience, and give women a real solution.
August 2024
Me First™ Officially Launches
The brand goes live. Within the first 30 days, thousands of women join the movement. Word spreads fast, not because of hype, but because of truth. Finally, women feel seen, heard, and supported.